Meet Ezra

Honest about what your home needs, priced fairly, and installed right.

Ezra built and ran a service business before moving into water filtration, and he brought the same values into it: be honest about what is needed, price it fairly, and do the work right. He grew up in Idaho and spends weekends camping, hiking, and biking across the state, so he thinks about clean water for his own family, not just as something he sells.

Buying a water system in Boise metro should start with your water. We built Pure Flow around that idea.

Here is how we work. We show our price up front. We don't send anyone to pitch you in your home. We pull the public data on your water, recommend exactly what your home needs, and install it, usually for around $2,999 all-in. The savings come from running lean, not from what goes in the tank.